Ying Yin

I'm a postdoc researcher at Rotterdam School of Management in the Netherlands, within the Technology and Operations Management Department. My research is part of the AI in Port Catalyzer project, where I work on topics related to AI-enabled terminal decision support systems.

Prior to my postdoc, I started my PhD from Leiden University, focusing on capacity planning, trust, and contracting in platform-based economies. There, I am currently completing my PhD under the supervision of Prof. dr. S. Jong Kon Chin, Prof. dr. R.A. Zuidwijk, and Dr. X. Li. My work integrates analytical modeling, experimental methods, and real-world applications.

I am interested in platform economy, and AI-enabled decision support. My research focuses on understanding and optimizing complex service systems by combining analytical modeling and behavioral insights.

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Research

Trust and fairness in platform–supplier contracts: Navigating supplier concerns in the sharing economy
Ying Yin, Xishu Li.

Decision Sciences, 2026

We develop a game-theoretical model of platform–supplier contracting that incorporates trust and fairness under different information- and revenue-sharing structures. We characterize the optimal contracts and show how trustworthiness and fairness concern shape outcomes, revealing conditions that lead to compliance or fairness-driven opportunism.

Lifecycle forecast for consumer technology products with limited sales data
Xishu Li, Ying Yin, David Vergara Manrique, Thomas Bäck.

International Journal of Production Economics, 2021

We propose a two-step lifecycle forecasting approach for consumer technology products with limited early-stage sales data, combining product clustering and aggregated Bass model estimation. Using real-world data from Philips, we show that aggregation significantly improves forecast accuracy for new products.

Integrating vehicle-to-grid contract design with power dispatching optimisation: managerial insights, and carbon footprints mitigation
Zihao Jiao, Ying Yin, Lun Ran, Zhen Gao.

International Journal of Production Research , 2021

We develop a V2G power dispatching model integrated with a revenue-sharing contract to coordinate stakeholders in an urban microgrid. Using real and synthetic data from CAR2GO in Amsterdam, we show the policy improves aggregator cost efficiency, user revenue, and environmental outcomes while enabling trade-offs between revenue sharing and operational performance.

Learning by Playing: A Classroom Decision Lab for Teaching Platform-Supplier Contracting
Xishu Li, Ying Yin.

Avaliable at SSRN , 2026

We design a classroom decision lab to teach personalized platform–supplier contracting through experiential learning, incorporating trust, fairness, and behavioral factors into students’ decision-making tasks. Through iterative implementation and refinement, we show that integrating analytical benchmarks and structured debriefing significantly improves students’ ability to apply theory in practice.

Demand response to improve the shared electric vehicle planning: Managerial insights, sustainable benefits
Cuiling Ran, Yanzi Zhang, Ying Yin.

Applied Energy , 2021

We develop a two-stage mixed-integer optimization model that integrates demand response into shared electric vehicle planning, jointly addressing charging facility location and vehicle relocation under supply and demand uncertainty. Using a real-world case study in Amsterdam, we show that demand response improves operational efficiency and grid reliability, highlighting trade-offs between cost, data availability, and charging technology performance.

Academic activities

Conferences

INFORMS Conference on Service Science, Jul 2025, Oxford, The UK
The 15th POMS-HK International Conference (Chairing Session), Jan 2025, Hong Kong, China
8th International Workshop on the Sharing Economy, May 2023, Vienna, Austria
The European Working Group on Behavioural OR, Sep 2023, Delft, The Netherlands
POMS Annual Conference, 2021, Online
INFORMS Annual Conference, Oct 2019, Seattle, The USA

TA & Supervision

AI in strategy, fall 2024
Supervision of Business Studies Thesis (master thesis), fall 2023-fall 2025

My academic journey

My Journal